Fifty Shades of Grey is the fastest selling paperback of all time, the lead roles have just been cast for the movie and now the brand is expanding into a Target exclusive lingerie collection lifted straight from the pages of the bestseller.
The range is styled on references from the books, these are the pieces Anastasia receives from Christian. Affordability and exceptional quality come together allowing Australian women to own a piece of the fantasy, they too can become Anastasia by slipping on her lingerie and switching on their imaginations.
“I’m thrilled that Target will be the exclusive retailer of the official Fifty Shades of Grey lingerie collection in Australia, offering widespread access to the luxury collection. We’ve worked together to ensure the range encapsulates the passion of Anastasia and Christian’s love,” says author E L James.
“The collection is styled on the elegant pieces Anastasia receives from Christian, lifting the Fifty Shades of Grey story off the pages and into the wardrobes of Australian women. The pieces tap into the fantasy world from the trilogy,” continues James.
This range is designed not only for fans of the Fifty Shades of Grey trilogy but for all women who appreciate luxurious, comfortable and elegant lingerie that is accessible to all.
There are seven styles in the debut collection and they are each named according to references from the novels, one example is the delicate pale blue Affaire range based on the first gift of lingerie Anastasia receives from Christian.
“The Fifty Shades of Grey collection seductively juxtaposes soft lace overlays with sophisticated tailoring. The design is intrinsically feminine and reminiscent of Anastasia’s allure. Each piece features signature elements that encapsulate the Fifty Shades of Grey theme, such as playful silk ribbons,” says Helen Anderson, General Manager of Melbourne-based lingerie manufacturer DCI Corporation.
Prices begin at $15 for g-strings and $49 for bustiers and chemises.
September 26th is the first day that the debut Fifty Shades of Grey lingerie collection will be available exclusively at Target Australia – both in store and online at target.com.au and are available for a strictly limited time.
What do you think of the 50 Shades of Grey collection? Will you be purchasing?