Edenborough Evans is an unconventional and eye-catching jewellery brand for the fashion-forward that was launched by Visual Arts graduate Anna Cowen in 2009. The label went international just prior to it’s Paris exhibition earlier this year and we had Anna answer some questions for us about her brand.
B&L: What made you decide to create the Edenborough Evans brand?
We decided to create the Edenborough Evans because I studied metals and jewellery at university and loved it. I worked with a jeweller in Italy and when I came back I knew that I wanted to continue making and designing jewellery.
B&L: Where does the name come from?
The name comes from my late mother whose maiden name was Edenborough. Evans was the maiden name of my best friends mum who also passed away. Both ladies had great style and I wanted the label be in their honour.
B&L: What can you tell us about the Summer 2012 collection?
This collection exhibits bold statement pieces. Abstract forms created from drips of wax shape this range that is designed to compliment and complete an outfit.
B&L: What was the inspiration behind the pieces?
This collection is an exploration of organic form and abstraction. I was inspired more by the material which I work with (wax) rather than by a specific genre, person or style. This allowed me to be as creative as I liked rather than sticking to a specific theme. I always make sure each piece is aesthetically pleasing.
B&L: Can you tell us anything about how the pieces are made? Do you do any of the making yourself?
I often use wax to create my pieces then cast them into metal. I do a lot of the making myself. I often finish metal pieces in my studio which involves sawing, buffing, soldering and polishing.
B&L: Where did the names for the pieces come from?
This collection was named after organic forms. We decided to use natural flora names as the abstract forms reminded us of growth and new life. This collection includes names like bloom, dandelion and clover.
B&L: You recently exhibited at the ‘Premier Class’ trade show in Paris, what can you tell us about the experience?
It was amazing to exhibit in Paris at Premiere Classe. We felt so honoured to be exhibiting amongst so many amazing designers. Meeting all of the buyers from famous boutiques and department stores from all over the world was really exciting.
B&L: What can you tell us about your Italian experiences with jewellers?
When I was in Italy working with a jeweller in Prato I learnt that the Italians are perfectionists. Everything made in their studio was finished perfectly. They have a very classic style.
B&L: Are you working on a new collection?
Yes I am currently designing S/S 2012/2013. It has taken a lot of time to come up with designs I am happy with and I am really excited to launch this collection in Paris in January.
B&L: What can you tell us about it?
This collection borrows design aesthetics from our first Seasonal collection. Repetition of lines and the combination of organic and geometric forms are used within each piece. This collection has definite art-deco undertones.
B&L: What does being a woman mean to you?
Contemplating what it means to be a woman is not something I naturally think about. I’m lucky enough to live in a time and work in an industry where I have never really had rise to consider this question. The best thing about designing and creativity is that every person has unique ideas and concepts. Gender does not account for one person being better or worse than another.
Thank you so much for taking the time out to talk to us Anna.