A New Signature for AUTOGRAPH

The team at Autograph have been doing some research with focus groups about what the curvy corner of the population want out of their Autograph experience and the answers have led them to develop a new Autograph.

Incorporated in your new Autograph experience is better quality fabrics, more contemporary cuts that don’t stereotype on the basis of age and most importantly features fashion for every occasion!

Autograph blue shirt leggings spring 2011

Casual, smart casual, work, date night, special occasions – if you’ve got the curves then Autograph has the perfect cover for them!

It doesn’t end there though because Autograph has now branched out into shoes and boots, glorious boots, because customers want to be able to find fashionable footwear that is a little bit wider.

Autograph stores specialise in fashion for the curvier customer with a range that starts at size 14 and goes right through to size 26. Their other specialty is listening to their customers – and the customers said they want to feel sexy and on trend, their curves shouldn’t stop them being able to buy similar fashions to the size 10’s.

AUTOGRAPH tie dye print tunic and leggings

Similar, not the same, because they want them specifically designed and cut to fit the fuller figure, accentuating the best bits and disguising the not so best. Many of the women who participated said Trinny and Susannah had inspired them to show off their curves and emphasise their best bits and they want to do it in quality fabrics that look and feel good!

These suggestions and desires sparked the Autograph team to embark on a mission to create a new signature style to entice and excite customers. The products of this mission have started landing on the racks of Autograph stores everywhere and it’s still only the beginning. Every two weeks more new product is delivered to store.

All of the images we have used here are of the same stunning model, and this is the information I have about her:

Our model, Fiona Falkiner– is gorgeous and aspirational for our customers – she is a TRUE FULL SIZE 16, is not too tall,  has hips, a bust and a tum – plus she has wide feet – gotta love her!

There are 126 Autograph stores so chances are there’s one near you, and if that’s not the case you can always shop online. So for your nearest stockist head on over to www.autographfashion.com.au


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