The latest Dita Von Teese lingerie collection will launch to Australian customers in late October exclusively to Myer. The burlesque performer and style icon brings vintage Hollywood glamour to a new audience in the modern woman with lots of lace, classic colours and styles and a certain luxe elegance.
The Dita Von Teese lingerie range is inspired by the personal collection of Dita, she retains the classic 1950’s elegance in modern pieces.
To celebrate the launch Dita Von Teese herself will be visiting Australia to make a special guest appearance on Melbourne Cup Day and sitting on the Myer Fashions on the Field judging panel as well as attending the Myer Marquee.
The new collection will be available in ten Myer stores across the country as well as online at www.myer.com.au. Prices start at $19.95.
The participating stores are Melbourne, Sydney, Chadstone, Bondi, Chatswood, Brisbane, Perth, Adelaide, Canberra and Pacific Fair. There are also two concept stores in Melbourne City and Sydney City. There is a vintage Art Deco inspired area featuring touches of burlesque which perfectly captures Von Teese’s world. Decadent elements include a life-size mannequin torso which matches Von Teese’s proportions, a plush velvet ottoman and a lampshade in the shape of a black silk top hat. Dita Von Teese worked closely with Myer on the concept stores to ensure that the environment really did encapsulate her brand of glamour and her world.
In announcing the launch, Dita Von Teese says: “Myer have really embraced the more distinctive and risqué pieces, so I really respect their sense of adventure and their belief in the collection. The line has evolved quite a bit since its beginnings, and I’ve had much more freedom to create the kind of decadent lingerie I love to wear. The new collection captures the essence of retro glamour beautifully in a modern, wearable way.”
There are a wide range of gorgeous pieces in the collection and here are just a few, with information on the inspiration from Dita Von Teese:
Dita Von Teese lingerie Sheer Witchery Long-line Corset $140
Dita Von Teese lingerie Sheer Witchery Balconette Bra $64.95
Dita Von Teese lingerie Sheer Witchery High-Cut Brief $39.95
“This style is based on a special bra that has long since been a cult classic amongst lingerie lovers like me. I have a well-worn original that I have saved for over two decades, in hopes that one day I would have my chance to recreate it and eventually offer it in a variety of contrasting fantasy colors. The sheer cup can be folded down for an ultra-daring look.”
Star Lift style in watermelon
balconnet bra $49.95
“I love contrasting satin and lace, and I really wanted an elegant, smooth bra that also creates voluptuous cleavage. The wide-set straps leave the front of the chest very bare, which is very, very sexy.”
Savoir Faire style in black/antique rose
plunge bra $74.95
“Exquisite black lace lingerie is an absolute essential tool in the art of seduction. Not only is black lace flattering on every woman, it is timeless and elegant. Savoir Faire was created with my desire to demonstrate the opulence and sensuality of black lace.”
The new Dita Von Teese collection will be available from selected Australian Myer stores and www.myer.com.au from late October 2013.
Phone 1800 811 611 for stockist details.
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