Supermodel Gigi Hadid has been announced as the latest brand ambassador for Tommy Hilfiger for women, from Spring 2016.
Gigi’s first capsule collection will feature apparel, footwear, accessories and fragrance in collaboration with the designer.
“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” said Gigi Hadid. “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”
From early 2016 the campaigns will be photographed and we cannot wait to see the online and print media they come up with. Gigi Hadid joins a list of icons as previous brand ambassadors include Naomi Watts, Beyonce, Kate Hudson and Alexa Chung.
The Spring ’16 Hilfiger Collection and Tommy Hilfiger sportswear collections, including Hadid’s capsule and fragrance, will be available at Tommy Hilfiger stores globally, through select partners and online at tommy.com. Friends and followers of the brand are invited to join the conversation on social media using #TOMMYXGIGI and the handles @TommyHilfiger and @GigiHadid.