Real Style: Roz Bellerby (Deshabille)

Roslyn Bellerby is the designer of Deshabille, a collection of luxurious sleepwear, beachwear and loungewear which are both beautiful and affordable.

We spoke to Roz about her own style, and she shared one of her typical outfits with us:

Tell us about yourself and your personal style…

I’ve always had a very classic versatile style, opting for simple feminine pieces that can be dressed up or down.

I’m not hugely into designer labels & love the feeling of having newness all the time, so I preferring to mixing my own pieces with vintage finds & pieces from high fashion chains like H&M, Zara and Sportsgirl.

I do have a bit of a grungy rock tee fetish & have been collecting these across the years of traveling with work. I wear these a lot of the weekend with jeans or heels to go out.


Tell us where you would wear this outfit and why you think it works for you…

I am wearing this outfit today to our Bloggers lunch. I wanted to wear something that was classic & didn’t detract too much from the range we were showing. It works because it is classic, feminine and for this occasion professional without being too boring. I thought the print was really complementary to the Deshabillé range

Explain each piece of clothing and where you got it…

I chose our (Deshabillé) best selling Sophia sweater in black which has gorgeous chiffon ruffles down the front, and this wallpaper print skirt that I picked up at H&M last time I was in Hong Kong.

My shoes are my classic Marc Jacobs black patent pumps that I bought in Myer a few years ago.

Tell us about Deshabille:

I started Deshabillé 7 years ago when I saw a gap in the market for more fashion forward sleepwear and loungewear. Our point of difference is our beautiful prints. I work with an amazing artist to design fashion forward prints that could be and often are, worn beyond the front door. Completely moving away from traditional sleepwear prints, each design is really special.

Printed on luxe fabrics and teamed back with fashionable tops, these are not just your oridinary pj’s. In Summer we also do a small capsule of beachwear and in Winter we do a beautiful range of knits that can be worn back with our classic lounge pants. Our pieces have a collectible quality and are high quality so will last for several seasons. We have a really broad range of customers, appealing to girls as young as 18 to women in their 60’s. At Deshabillé we believe that every woman deserves to feel special when relaxing at home.

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