Introducing Melbourne’s latest fashion export – Lenko
Fashion brand Lenko is the quirky, outspoken and whimsical brainchild of 26 year old Melbourne designer, Dana Lenko.
Slogan t-shirts, handmade dresses, Melbourne-weather-style trench coats, and cosy jumpers for boys and girls, encompass the Lenko range.
Eight years ago, Dana was making slogan t-shirts for herself when friends and local Melbourne street wear boutiques caught on to her style. She was quickly inundated with orders and decided to give up a future making films and pursue a full time career as a fashion designer. The entire Lenko range is Australian made and “sweat shop” free, Dana says.
Six years down the track in September 2005, the Lenko Boutique was opened on Level 3 of Melbourne’s Central shopping centre, often described as ‘an oasis of randomness in the city centre.” The Lenko brand is available through Lenko Boutique, national fashion stores including Kids In Berlin (North Melbourne, VIC) and Ruck Rover (Mt Lawley, WA), to name a few and direct through the website at www.ilovelenko.com
Dana’s eccentric personality and penchant for unique patterns means that all of the Lenko garments are well-made from superior, locally sourced fabrics.
Lenko’s current collection features colourful tulip dresses, pocket party frocks, metallic crop jackets, Mens satin Bomber jackets and a mix of sweaters and hoodies. For Summer 07/08, you can expect bright colours, big prints, fun textures and handmade trims.
Dana lists “bad movies, allergies, puns, annoying people, colours and textures” as her inspirations. She reluctantly admits that her random scribbles and eccentric sense of humour are usually jotted down when they’re “not meant to be… like at a serious occasion, I’ll have to find a pen and write down a joke I’ve thought of.”
Every collection in the Lenko range takes roughly three months from sketch book to shop floor. When you enter the Lenko boutique you will be greeted by one of either Dana’s three siblings or design loving friends that she likes to say comprise the ‘Lenko family’.
Lenko t-shirts start from $59 and the sultry silk dresses and winter jackets are priced up to $249.
Lenko designs are available at fashion boutiques across Australia as well as the signature store, the Lenko Boutique at Shop 308, Level 3 Melbourne Central, 211 Latrobe St, Melbourne and online.
For more information visit www.ilovelenko.com or call 0417 540 709. Lenko online store allows you to shop from all over the world with free shipping for orders over $50.
Beauty and Lace is an online magazine for women. We hope you enjoyed this article!